by Sofia Tzamarelou | Feb 13, 2024 | Blog
Reading time: 3 minutes Energy companies can transcend their ineffective green transition PR efforts by utilising advanced stakeholder mapping to formulate tailored comms strategies. The issue: Our analysis of 5,675 English-language articles around the green...
by Commetric | Feb 6, 2024 | Blog
The statement in the title may be bold, but let’s look at some statistics. A recent Booking.com study found something very peculiar – 87% of travellers want to travel sustainably, but 52% say they struggle to find sustainable travel options. Why is that?...
by Commetric | Jan 30, 2024 | Blog
In tourism, sustainable practices are not just commendable; they are expected. Yet, despite their significance, many tourist boards are struggling to make their mark in the crowded arena of sustainable tourism. It’s no longer sufficient to simply tout renewable...
by Commetric | Jan 3, 2024 | Blog
At Commetric, we’re in the habit of turning to data to answer any question. So, when we wanted to look at the most prominent PR trends in 2023, we decided to check which of our analyses received the most attention from our readers – who are predominantly...
by Commetric | Dec 11, 2023 | Blog
2023 has been a year dominated by topics like AI and inflation. Despite these new trends, the public perception of the climate crisis has been heightened by the exceptional summer just experienced in much of the northern hemisphere, which saw weather and climate...
