by Commetric | Jan 4, 2022 | Blog
While the presidential election, the pandemic and racial reckoning were stories that drove intense interest and engagement to news outlets in 2020, some metrics suggest that 2021 represented the inevitable hangover: engagement with news content plummeted...
by Commetric | Dec 13, 2021 | Blog
As consumers increasingly expect CEOs to take a stand on climate change, we decided to employ our AI-based CEO Media Visibility Tracker to see which business leaders were most prominent in the media conversation around sustainability. We found that CEOs from...
by Commetric | Dec 2, 2021 | Newsroom
We are very proud to announce that our work with Novartis won 2 awards at the 2021 AMEC Awards. Our entry, “Integrated multichannel measurement for World Sight Day and XOVA”, was recognised in the categories of Best use of measurement for a single event or campaign...
by Commetric | Dec 1, 2021 | Blog
At a time when almost every major brand focuses its PR efforts on boasting sustainability credentials, some companies have started to differentiate themselves by talking about regeneration – a concept denoting a more proactive change. Our media analysis found...
by Commetric | Nov 12, 2021 | Blog
As the crisis disrupted the fashion industry to its core and forced brands to figure out new ways of connecting with customers, many fashion houses invested in the emerging digital fashion space. Our analysis found that the most influential companies in the media...
