by Commetric | Apr 5, 2019 | Blog
Using our Influencer Network Analysis (INA) methodology, we analysed the recent media discussion around the diabetes drug market to identify the main topics and the key opinion leaders driving the conversation. The global diabetes drug market is on the rise mainly due...
by Commetric | Mar 14, 2019 | Blog
The business media is full of expressions such as “every company is a… [fill in the blank] company”. The most popular example is “every company is a technology company”, which is often modified to “every business is a digital business” and, if we want to sound really...
by Commetric | Mar 8, 2019 | Blog
The 2019 instalment of the Mobile World Congress (MWC), the world’s largest event for the mobile industry, was held in Barcelona. It attracted more than 109,000 visitors, over 55% of whom with senior-level positions, including more than 7,900 CEOs. The theme of...
by Commetric | Feb 27, 2019 | Blog
Following New York, London is home to the second of each February’s “Big Four” fashion weeks, with the other two being held in Paris and Milan. This season, some fashionistas thought that the British capital eclipsed the Big Apple, with the show getting...
by Commetric | Feb 22, 2019 | Blog
Sustainable fashion has become a management agenda for an increasing number of brands, and communicating environmental values is in the centre of many ambitious campaigns. Using our Influencer Network Analysis (INA) methodology, we analysed the recent media coverage...
