by Commetric | Feb 27, 2019 | Blog
Following New York, London is home to the second of each February’s “Big Four” fashion weeks, with the other two being held in Paris and Milan. This season, some fashionistas thought that the British capital eclipsed the Big Apple, with the show getting...
by Commetric | Feb 22, 2019 | Blog
Sustainable fashion has become a management agenda for an increasing number of brands, and communicating environmental values is in the centre of many ambitious campaigns. Using our Influencer Network Analysis (INA) methodology, we analysed the recent media coverage...
by Commetric | Jan 4, 2019 | Blog
As consumers become increasingly health-conscious, fast food brands are launching new products and drafting health-related communications strategies. Because they are entering a public discourse inherently hostile to their industry, they should get prepared by...
by Commetric | Dec 19, 2018 | Blog
As a result of extensive communications campaigns by pharma companies, consumer awareness about health issues is on the rise, contributing to the growth of the supplements market. However, the promotional efforts in this area revolve around particular ingredients...
by Commetric | Dec 14, 2018 | Blog
John, could you please give us an introduction to your current role, as well as a bit about your background? I currently oversee the European healthcare function at FleishmanHillard, we are a global communications firm of 3,000 people worldwide. Healthcare is...
