Commetric adds Neil Morrison to team as Sales Director

Commetric adds Neil Morrison to team as Sales Director

We are very pleased to welcome Neil Morrison who joins as Sales Director, responsible for further growing Commetric’s footprint in the UK. Neil brings 15 years of experience from the media intelligence industry, and has held senior positions at Gorkana and Signal...
Storytelling and Sports: Under Armour vs Nike (Part II)

Storytelling and Sports: Under Armour vs Nike (Part II)

In the previous blog post, we discussed how Facebook topic data can help sportswear brand Under Armour improve its storytelling by collecting authentic consumer stories through social data and using them to add ever-deepening layers of meaning to its brand...
Social media analysis vs Consumer brand surveys

Social media analysis vs Consumer brand surveys

Brand marketers have long used surveys to question consumers on their opinions. Now, via fast-growing social media channels, consumers are volunteering these opinions, unedited and in real-time. So can this rich source of content be mined to complement, guide or even...