by Commetric | Nov 18, 2022 | Blog
The FIFA World Cup is usually a huge event for advertisers, but this year, it’s mired in controversy due to Qatar’s questionable reputation when it comes to human rights. Our media analysis found that non-profits such as Human Rights Watch and Amnesty...
by Commetric | Nov 15, 2022 | Blog
The PR Measurement Twitter Influencer Index 2022 is the second edition of the index with the first edition published in November 2021. It uses Commetric’s proprietary influencer mapping methodology and human analyst expertise to identify social media influencers...
by Commetric | Nov 11, 2022 | Blog
To see how the energy sector could improve its reputation, we analysed 651 English-language articles published in the last two years in mass media outlets like the New YorkTimes, the Guardian and Reuters and in specialised industry publications like Drinks Business,...
by Commetric | Nov 11, 2022 | Blog
Elon Musk’s controversial Twitter deal continues to generate headlines every day, reporting on a number of crises, such as the firing of thousands of employees or the growing number of companies rethinking their presence on the platform. Our media analysis...
by Commetric | Nov 4, 2022 | Blog
While energy drinks are experiencing an upheaval, they still appear in headlines across the global mainstream media mostly in a negative light, as their health effects are wrought with controversy. Our media analysis suggests that energy drinks companies should look...
by Commetric | Oct 28, 2022 | Blog
The media conversation around the 2022 edition of the Global Gaming Expo told a story about an industry that quickly recovered from the pandemic and that seems immune to the current financial crisis. Our media analysis found that squashing the illegal market remains a...