by Commetric | Dec 9, 2022 | Blog
As sustainable food is quickly becoming a major trend, brands need to adapt their PR strategies to consumers who no longer look at food from a personal health perspective but as a sustainability statement. Our media analysis suggests that PR pros should tread a fine...
by Commetric | Dec 5, 2022 | Blog
As the cost of living crisis has already inspired many consumers to cancel their Netflix, Disney+ or Prime subscriptions, streaming services are looking for ways to keep their relevance. Our media analysis found that while the debate focuses on price hikes or new...
by Commetric | Nov 25, 2022 | Blog
Following a year of climate-related disasters and broken temperature records, COP27 generated significant media interest and shifted the sustainability narrative in some new directions. Our media analysis found that “loss and damage” emerged as a new topic...
by Commetric | Nov 18, 2022 | Blog
The FIFA World Cup is usually a huge event for advertisers, but this year, it’s mired in controversy due to Qatar’s questionable reputation when it comes to human rights. Our media analysis found that non-profits such as Human Rights Watch and Amnesty...
by Commetric | Nov 15, 2022 | Blog
The PR Measurement Twitter Influencer Index 2022 is the second edition of the index with the first edition published in November 2021. It uses Commetric’s proprietary influencer mapping methodology and human analyst expertise to identify social media influencers...
by Commetric | Nov 11, 2022 | Blog
To see how the energy sector could improve its reputation, we analysed 651 English-language articles published in the last two years in mass media outlets like the New YorkTimes, the Guardian and Reuters and in specialised industry publications like Drinks Business,...