Electric Vehicles: A Long-Distance Reputation Race

Electric Vehicles: A Long-Distance Reputation Race

The media closely follows the automotive industry’s long journey towards reinventing itself against a backdrop of slow sales, an ongoing US-China trade war, Brexit and new European emissions regulations. For some companies, such as Volkswagen and Hyundai, the...
Victoria’s Secret: Have the Angels Fallen from Grace?

Victoria’s Secret: Have the Angels Fallen from Grace?

The reputation of the world’s best-known lingerie retailer is under growing threat as the brand has been repeatedly accused of being anachronistic and disconnected from the current sociocultural zeitgeist. The recent media discussion around Victoria’s...
Opioid Crisis: The Hardest Blow to Pharma’s Reputation?

Opioid Crisis: The Hardest Blow to Pharma’s Reputation?

The media conversation around the biggest public health crisis in the US has immensely strengthened the already popular narrative portraying Big Pharma as an industry which prioritises profit over consumer well-being. Purdue Pharma, which was recently sued by nearly...