by Commetric | Sep 2, 2019 | Blog
The most widely used vegetable oil in the world has recently become a subject of fierce debates, mainly because of its environmental impact. Consumer backlash intensified late last year when UK retailer Iceland focused its marketing campaign on the negative effects of...
by Commetric | Aug 26, 2019 | Blog
Against a backdrop of scandals ranging from cultural appropriation to environmental damage, big fashion brands try to position themselves as relevant and forward-looking by promoting their gender-neutral products. Gucci was the most often mentioned brand in the recent...
by Commetric | Aug 16, 2019 | Blog
The consulting sector has become a central part of the media conversation around Brexit, as companies and the government have found themselves in a dire need of external expertise. EY dominated the recent media discussion, followed by Capital Economics, Deloitte and...
by Commetric | Jul 23, 2019 | Blog
“We are determined to generate long-term, sustainable returns for shareholders and restore the reputation of Deutsche Bank,” said Christian Sewing, Deutsche Bank’s CEO, in a statement announcing a radical transformation of Germany’s biggest lender....
by Commetric | Jul 12, 2019 | Blog
The legal twists and turns of the market have dominated the recent media discussion around biosimilars, while the general awareness of the drugs among patients, physicians and pharmacists remains relatively low. Using our Influencer Network Analysis (INA) methodology,...
