by Commetric | Jul 29, 2019 | Blog
The way the media reports pharma’s relationship with generics has become one of the key factors damaging the industry’s reputation. Meanwhile, generic drugs themselves have some troubles with public perception. Although medical research overwhelmingly shows that...
by Dimitar Ganev | Jul 5, 2019 | Blog
The annual meetings of the world’s most powerful leaders are among the most widely covered global events in the media, with the messages conveyed by the Group of 20 (G20) making an immediate impact on markets and investment sentiments. As such, we might suggest that...
by Commetric | Jun 27, 2019 | Blog
Every year, the Cannes Lions International Festival of Creativity gives communications professionals an opportunity to reflect on the state of the advertising industry. This June’s instalment saw a whopping 26 Grand Prix awards, with three campaigns standing out with...
by Dimitar Ganev | Jun 21, 2019 | Blog
While top-tier media outlets are generally unanimous in considering genetically modified organisms as safe, the discussion on social media continues to be polarised and to feature many conspiracy theories. Analysing a sample of the debate on Twitter, we found that the...
by Dimitar Ganev | Jun 12, 2019 | Blog
Facing pressure from policy makers and investors, oil companies have started to put sustainability at the top of their agenda and to reposition themselves as trusted clean energy brands. In this blog post, we analyse the recent media conversation around renewable...
