by Commetric | Nov 15, 2018
The meat substitutes market is gaining momentum, driven by lively debates in the media, and many big food companies want to take a bite. Analysing the media coverage, we found that the most widely discussed topics are ethics and animal rights, research, regulation and...
by Commetric | Nov 9, 2018
In the dawn of AMEC’s Measurement Month, a global programme of activities shining the spotlight on the importance of PR measurement, we thought we could highlight the immense value of PR measurement by surveying its applications in an industry suffering from a growing...
by Commetric | Oct 10, 2018
As the global soft-drink and alcohol consumption slows down, a growing number of companies think of cannabis beverages as a new growth vector. However, marketing cannabis-infused products could bring some reputational risks. An effective PR campaign can’t afford to...
by Dimitar Ganev | Sep 27, 2018
Communication professionals working in finance could draw important lessons from the recent coverage of the financial crisis’ 10th anniversary – it encapsulates the PR problems that have been plaguing the industry for the last decade. Employing our media analytics...
by Dimitar Ganev | Jul 13, 2018
As the two largest national economies embroil in a trade showdown, it is individual companies which are in the centre of extensive reportages and economic commentary: the dispute is not just between the two countries, but also between corporations and policy makers,...
