by Dimitar Ganev | Feb 13, 2019
Apart from sports, Super Bowl is about one thing: advertising. Super Bowl ads have become something of a cultural phenomenon, with companies trying not only to promote their products on the day of the game but also to build brand awareness by generating buzz around...
by Dimitar Ganev | Feb 7, 2019
Analysing the Twitter conversation around Gillette’s controversial ad, we found that the backlash might have been overstated by traditional media and that the brand’s campaign was successful in terms of reach and customer engagement. In addition, we...
by Dimitar Ganev | Jan 16, 2019
The annual Consumer Electronics Show (CES) is the biggest treat for communications professionals in the technology industry. The show provides a platform for companies of all sizes to build their brands by exhibiting, speaking, sponsoring, attending or holding...
by Commetric | Jan 4, 2019
As consumers become increasingly health-conscious, fast food brands are launching new products and drafting health-related communications strategies. Because they are entering a public discourse inherently hostile to their industry, they should get prepared by...
by Commetric | Dec 19, 2018
As a result of extensive communications campaigns by pharma companies, consumer awareness about health issues is on the rise, contributing to the growth of the supplements market. However, the promotional efforts in this area revolve around particular ingredients...
