Geneva Motor Show 2019: Go Electric or Go Home

Geneva Motor Show 2019: Go Electric or Go Home

Ever since its inception in 1905, the annual Geneva International Motor Show has been one of the most important events for the global automobile industry. And while manufacturers’ increasing unwillingness to invest in big set-piece events has affected a number of...
Sustainable Fashion: Bringing Green into Vogue

Sustainable Fashion: Bringing Green into Vogue

Sustainable fashion has become a management agenda for an increasing number of brands, and communicating environmental values is in the centre of many ambitious campaigns. Using our Influencer Network Analysis (INA) methodology, we analysed the recent media coverage...

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