by Commetric | Oct 2, 2019 | Blog
The reputation of the world’s best-known lingerie retailer is under growing threat as the brand has been repeatedly accused of being anachronistic and disconnected from the current sociocultural zeitgeist. The recent media discussion around Victoria’s...
by Georgi Ivanov | Dec 22, 2016 | Blog
Most discussions about social media analytics in sport, and sport marketing in general, focus on using social data insights to increase fan engagement, citing isolated examples of successful social media campaigns in sports. Consumer behaviour in sport and events,...
by Commetric | Sep 8, 2016 | Blog
In the previous blog post, we discussed how Facebook topic data can help sportswear brand Under Armour improve its storytelling by collecting authentic consumer stories through social data and using them to add ever-deepening layers of meaning to its brand essence. As...
by Commetric | Aug 30, 2016 | Blog
“Storytelling” is certainly one of the buzzwords that all marketers try to make an invariable part of their jargon, and in terms of storytelling as a branding tool, it is now common to argue that any brand story is a good brand story, if only for the sake...
