Brexit in the Media 2: Expert Opinion on Legal PR

Brexit in the Media 2: Expert Opinion on Legal PR

Having examined the way banks promote themselves in the Brexit media coverage, we will now turn to an industry which works hand in glove with financial giants – law. UK’s affluent legal market is fueled by London’s role as a global financial hub, and bankers form the...
The Meghan Markle Effect: Lessons in Brand Storytelling

The Meghan Markle Effect: Lessons in Brand Storytelling

Hot on the heels of Buckingham Place’s announcement about the wedding of Meghan Markle and Prince Harry, brand valuation consultancy Brand Finance predicted that the ceremony will contribute around £500 million to the British economy, primarily in tourism. This...
Storytelling and Sports: Under Armour vs Nike (Part II)

Storytelling and Sports: Under Armour vs Nike (Part II)

In the previous blog post, we discussed how Facebook topic data can help sportswear brand Under Armour improve its storytelling by collecting authentic consumer stories through social data and using them to add ever-deepening layers of meaning to its brand essence. As...
Storytelling and Sports: The Perfect Pairing (Part I)

Storytelling and Sports: The Perfect Pairing (Part I)

“Storytelling” is certainly one of the buzzwords that all marketers try to make an invariable part of their jargon, and in terms of  storytelling as a branding tool, it is now common to argue that any brand story is a good brand story, if only for the sake...

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