by Commetric | Apr 8, 2021 | Blog
One of the most pertinent problems of CEO comms is the CEOs’ social media activity. Fewer than half of all S&P 500 and FTSE 350 CEOs have a social media presence, and only a quarter have posted anything over the past year, according to a recent survey from...
by Commetric | Mar 31, 2021 | Blog
It’s one of those staggering statistics: brands launch more than 30,000 new products every year and 80% of them fail. Yet, 63% of people responding to a Nielsen study said they like brands to offer new products—which means they’ll continue to try...
by Commetric | Mar 24, 2021 | Blog
When it comes to vaccination hesitancy, social media platforms are by default framed as the bad guys, as their algorithms facilitated the emergence of echo-chambers. Our social media analysis shows that Twitter’s latest policy to remove false vaccination narratives...
by Commetric | Mar 19, 2021 | Blog
Before the pandemic, the media conversation around plastic pollution was becoming livelier and livelier, fuelling an ever-dynamic discussion on social media, in line with the increasing focus on broader themes such as climate change and sustainability. As public...
by Commetric | Mar 11, 2021 | Blog
It’s hardly surprising that media mentions from earnings releases, especially outside of the specialised financial press – newsroom cutbacks and shrinking media budgets have made editorial teams consider earnings announcements not newsworthy enough. Many...
