Opioid Crisis: The Hardest Blow to Pharma’s Reputation?

Opioid Crisis: The Hardest Blow to Pharma’s Reputation?

The media conversation around the biggest public health crisis in the US has immensely strengthened the already popular narrative portraying Big Pharma as an industry which prioritises profit over consumer well-being. Purdue Pharma, which was recently sued by nearly...
Biosimilars in the Media: Pharma’s New Market Disruptors?

Biosimilars in the Media: Pharma’s New Market Disruptors?

The legal twists and turns of the market have dominated the recent media discussion around biosimilars, while the general awareness of the drugs among patients, physicians and pharmacists remains relatively low. Using our Influencer Network Analysis (INA) methodology,...
Cannes Lions 2019: Winners in the Media

Cannes Lions 2019: Winners in the Media

Every year, the Cannes Lions International Festival of Creativity gives communications professionals an opportunity to reflect on the state of the advertising industry. This June’s instalment saw a whopping 26 Grand Prix awards, with three campaigns standing out with...
GMOs in the Media: The Genetics of a Spicy Debate

GMOs in the Media: The Genetics of a Spicy Debate

While top-tier media outlets are generally unanimous in considering genetically modified organisms as safe, the discussion on social media continues to be polarised and to feature many conspiracy theories. Analysing a sample of the debate on Twitter, we found that the...

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