by Commetric | Sep 14, 2021 | Blog
Legacy alcohol giants and emerging start-ups are eager to capitalise on the no/low alcohol trend, which has accelerated along with the pandemic-induced rise in health consciousness. Our media analysis found that Heineken and Diageo were the corporate brands with the...
by Commetric | Sep 2, 2021 | Blog
The global alcohol beverage industry doesn’t enjoy a great reputation, with its media presence being continuously tainted by reports about alcohol’s negative health effects. In fact, alcohol companies sometimes face very similar reputational...
by Commetric | Aug 24, 2021 | Blog
As alcohol consumption is going out of fashion for health-conscious young consumers, RTDs like canned cocktails and hard seltzers are becoming the fastest-growing category in the beverage business, with brands positioning them as better-for-you products. Our analysis...
by Commetric | Apr 14, 2020 | Blog
As restaurants and bars around the world closed down to slow the spread of the coronavirus, food and beverage has been one of the most heavily affected industries during the crisis. The ongoing social distancing measures have created a ripple effect in the...
