by Georgi Ivanov | Sep 9, 2024 | Blog
This year’s European Society of Cardiology (ESC) Congress highlighted a narrative shift in cardiology, with prevention and detection gaining more prominence and overshadowing the traditional focus on treatment and management. A change in perspective...
by Georgi Ivanov | Jun 10, 2024 | Blog
ASCO’s focus on less invasive treatment suggests a narrative shift in oncology: that doing less — less surgery, less chemotherapy or less radiation — can help patients live longer and feel better. The context: The 2024 edition of the American Society of Clinical...
by Commetric | Jun 10, 2023 | Blog
The 2023 ASCO Annual Meeting presented a multitude of clinical research data on cancer care practices, with a major focus on advancements in breast cancer treatment. Our media analysis found that Novartis’ Kisqali was widely praised for its promise of boosting...
by Commetric | Jan 20, 2023 | Blog
The annual healthcare takeover of San Francisco is arguably still the most influential gathering in the business, as it generally sets the tone for the year for the drug industry. Our media analysis found that despite a slowdown, M&A still gives pharma brands a PR...
by Commetric | Jan 4, 2023 | Blog
Just like 2020 and 2021 were dominated by Covid-related news, so was 2022 also shaped by a large singular narrative – the war in Ukraine. But the war and its ramifications made ever-pressing topics like sustainability and equity more pertinent than ever, as...
