by Commetric | Dec 29, 2019 | Blog
Many consumers, particularly millennials and centennials, have started to perceive beer as stale and unhealthy, which has led to a decline in sales in the face of a growing demand for alternatives. As alcohol is going out of fashion for young generations, some of the...
by Commetric | Dec 13, 2019 | Blog
Single-use plastic has become a central topic for a growing number of high-profile media publications. In line with the increasing focus on broader themes such as climate change and sustainability, the media conversation around plastic pollution is becoming livelier...
by Commetric | Nov 29, 2019 | Blog
While consumer activism has been a well-established practice in the developed economies, the ubiquity of traditional and social media platforms has provided unprecedented intensity and visibility to various movements. Although some primary analyses suggest that...
by Commetric | Nov 29, 2019 | Newsroom
Maya Koleva, Head of Research and Insight at Commetric and Director at the AMEC International Board, shares her thoughts on the PR Week’s Measurement Conference 2019. As a relatively new conference-goer, I am one of those who writes down notes like a nerdy...
by Commetric | Oct 18, 2019 | Blog
The media closely follows the automotive industry’s long journey towards reinventing itself against a backdrop of slow sales, an ongoing US-China trade war, Brexit and new European emissions regulations. For some companies, such as Volkswagen and Hyundai, the...
