by Commetric | Apr 20, 2021
New research from media analytics firm Commetric found that Andy Stone, policy communications manager at Facebook, is the most influential PR professional on Twitter, despite the fact that PRs working in-house at big corporations lagged behind their peers from small...
by Commetric | Apr 13, 2021
In recent years, issues like the #MeToo movement, the male-female wage gap and women’s role in the workplace have become central for many mainstream publications. In addition, many brands started to focus their marketing efforts on addressing gender diversity, as...
by Commetric | Apr 8, 2021
One of the most pertinent problems of CEO comms is the CEOs’ social media activity. Fewer than half of all S&P 500 and FTSE 350 CEOs have a social media presence, and only a quarter have posted anything over the past year, according to a recent survey from...
by Commetric | Mar 31, 2021
It’s one of those staggering statistics: brands launch more than 30,000 new products every year and 80% of them fail. Yet, 63% of people responding to a Nielsen study said they like brands to offer new products—which means they’ll continue to try...
by Commetric | Mar 24, 2021
When it comes to vaccination hesitancy, social media platforms are by default framed as the bad guys, as their algorithms facilitated the emergence of echo-chambers. Our social media analysis shows that Twitter’s latest policy to remove false vaccination narratives...
