by Commetric | Sep 30, 2020
Reading the news, it seems a new consumer boycott is born every five seconds. So often we read about a company whose actions or statements are causing outrage that many are under the impression cancel culture has become an everyday part of corporate...
by Commetric | Sep 24, 2020
Why do science communications so often fail to achieve their objectives? Earlier this year the World Health Organisation (WHO) hired public relations firm Hill+Knowlton Strategies to develop a communications programme in the context of the intense criticism levelled...
by Commetric | Sep 18, 2020
Commetric‘s research into the Co-op’s online row with Andrew Neil was quoted in the PR Week article “Co-op vs Andrew Neil analysis: ‘Full-blown crisis averted, but brands should avoid gut reactions on social’“. Read the article here. On 4 September, Andrew...
by Commetric | Sep 16, 2020
To mark the start of the Premier League 2020-2021 season, Commetric tracked the level of media discussion surrounding the new signings making their club debuts over the opening fixtures. English-language news content and social media content was sourced using boolean...
by Commetric | Aug 25, 2020
Chinese video-sharing app TikTok found itself embroiled in a severe political crisis as President Donald Trump threatened to ban it from operating in the US, one of its biggest markets, over concerns that the platform could pass US data to Chinese state agencies....
