by Dimitar Ganev | Jan 24, 2020
Driven by an increasing media hype, the wearable technology industry is experiencing record growth, with many companies striving to position themselves at the forefront of innovation. Apple was the most often mentioned company in the recent media discussion, with its...
by Commetric | Jan 17, 2020
Traditionally the biggest marketing bonanza for communications professionals in the technology industry, the 2020 Consumer Electronics Show (CES) provided a platform for over 4500 companies of all sizes to build their brands by exhibiting, speaking, sponsoring,...
by Dimitar Ganev | Jan 10, 2020
2019 was another year whose headlines were dominated by Trump and Brexit. However, it was also a year which saw a growing media focus on topics involving corporate social responsibility (CSR). High-profile media outlets got into the habit of scrutinising companies for...
by Commetric | Dec 29, 2019
Many consumers, particularly millennials and centennials, have started to perceive beer as stale and unhealthy, which has led to a decline in sales in the face of a growing demand for alternatives. As alcohol is going out of fashion for young generations, some of the...
by Commetric | Dec 13, 2019
Single-use plastic has become a central topic for a growing number of high-profile media publications. In line with the increasing focus on broader themes such as climate change and sustainability, the media conversation around plastic pollution is becoming livelier...
