by Commetric | Feb 11, 2021 | Blog
Super Bowl, which typically draws around 100 million viewers and has been frequently rated the most-watched broadcast, this year drew the smallest audience since 2007, as the pandemic prevented many from attending big viewing parties in homes and bars. This was the...
by Commetric | Feb 9, 2021 | Blog, Pharma
Historically more used to marketing their specific products than their own names, pharma companies are now starting to launch additional corporate branding efforts and reexamine their marketing and communications. As the industry’s role in fighting COVID-19...
by Commetric | Feb 5, 2021 | Blog
Not long ago, when a pharma company made headlines in the mainstream media, it was usually for all the wrong reasons – from the opioid crisis to high drug prices. We were so used to seeing the media demonise Big Pharma that it became common to...
by Commetric | Feb 2, 2021 | Blog, Pharma
In the past few years, the pharmaceutical industry has been experiencing unprecedented reputational declines, mainly because of some companies’ association with the opioid crisis and high drug prices. As the media conversation around the ongoing...
by Commetric | Jan 25, 2021 | Blog
Of course, the Consumer Electronics Show (CES) was all-digital this year. In fact, this instalment of the biggest marketing bonanza for communications professionals in the technology industry made history as the largest ever digital tech event. The event featured...
