by Maya Koleva | Mar 13, 2024 | Blog
Reading time: 3 min While Wegovy reshaped public attitudes about obesity, its maker Novo Nordisk oversaw critical reputational threats, highlighting that product success alone cannot safeguard pharma companies without a comprehensive, data-driven reputation management...
by Matthew Couchman | Mar 5, 2024 | Blog
Reading time: 3 min Our analysis of Mobile World Congress 2024 showed smartphone players fell into the comms trap of talking a lot about AI but little about specific AI-enabled use cases and experiences. The context: At this year’s Mobile World Congress (MWC),...
by Sofia Tzamarelou | Feb 13, 2024 | Blog
Reading time: 2 minutes Our media analysis reveals that energy companies are missing a prime PR opportunity by focusing on justifying fossil fuel investments rather than crafting a new narrative for green transition. What Commetric found In 2023, amid record...
by Sofia Tzamarelou | Feb 13, 2024 | Blog
Reading time: 3 minutes Energy companies can transcend their ineffective green transition PR efforts by utilising advanced stakeholder mapping to formulate tailored comms strategies. The issue: Our analysis of 5,675 English-language articles around the green...
by James Robbins | Feb 12, 2024 | Blog
ICE London 2024 was buzzing with innovations, but gambling brands overlooked the PR opportunity to align with key trends such as AI, responsible gambling and sustainable gaming. What our analysis found: Commetric’s analysis of 408 English-language articles...
