Beer in the Media: A Tale of Shifting Consumer Tastes

Beer in the Media: A Tale of Shifting Consumer Tastes

Many consumers, particularly millennials and centennials, have started to perceive beer as stale and unhealthy, which has led to a decline in sales in the face of a growing demand for alternatives. As alcohol is going out of fashion for young generations, some of the...
Single-Use Plastic: Media Analysis Report

Single-Use Plastic: Media Analysis Report

Single-use plastic has become a central topic for a growing number of high-profile media publications. In line with the increasing focus on broader themes such as climate change and sustainability, the media conversation around plastic pollution is becoming livelier...
Quantum Computing: The New Race for Tech Supremacy

Quantum Computing: The New Race for Tech Supremacy

“Quantum” is quickly becoming a tech buzzword like “AI” or “Big Data”, as a growing number of companies boost their investments in what is largely perceived as the future of computing. The global mainstream media created a real buzz...
Consumer Activism: A Growing Threat to Corporate Reputation

Consumer Activism: A Growing Threat to Corporate Reputation

While consumer activism has been a well-established practice in the developed economies, the ubiquity of traditional and social media platforms has provided unprecedented intensity and visibility to various movements. Although some primary analyses suggest that...