Pepsi Ad Controversy Media Insights

Pepsi Ad Controversy Media Insights

VIEW REPORT The adverse reaction to Pepsi’s ‘Live For Now’ video travelled round the world, fast. After initially defending the ad, Pepsi quickly decided to pull it, putting out a statement apologising for the misjudgement. At Commetric, we decided to dig into the...
Integrated Evaluation: Traditional and Social Media Analytics

Integrated Evaluation: Traditional and Social Media Analytics

It’s now clear that there is no distinction between an online and offline communication strategy. So, measuring your traditional media coverage independently from your performance across social channels is destined for failure. In this regard, it’s been almost two...
Oncology in UK Media [Infographic]

Oncology in UK Media [Infographic]

VIEW INFOGRAPHIC Commetric has used its award winning technology to create an interactive dashboard tracking Oncology related coverage. The platform indexes the prominent issues, companies, products and executives being referenced in this space, highlighting...