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Pride Month 2020: Which Brand Campaigns Performed Best on Traditional and Social Media

Pride Month 2020: Which Brand Campaigns Performed Best on Traditional and Social Media

by Commetric | Jun 26, 2020 | Blog

With this year’s Pride celebrated primarily online, many brands invested in creative and provocative ways to showcase their support for the LGBTQ+ community. Analysing the media discussion around the celebration, we found that Apple, Netflix, Disney and Nike...
Fashion in the Time of Corona: How Brands Are Adapting to a New Consumer Landscape

Fashion in the Time of Corona: How Brands Are Adapting to a New Consumer Landscape

by Commetric | Jun 12, 2020 | Blog

The fashion industry is currently focused on crisis management and contingency plans, but many brands have started working on re-thinking the sector in general. Our analysis showed that Ralph Lauren’s CSR effort was the top trending fashion story on social...
Pharma Innovation at Its Highest During Covid-19 Pandemic [Infographic]

Pharma Innovation at Its Highest During Covid-19 Pandemic [Infographic]

by Commetric | Jun 9, 2020 | Blog

Commetric Continues Expansion With Hire of Matthew Couchman

Commetric Continues Expansion With Hire of Matthew Couchman

by Commetric | Jun 5, 2020 | Newsroom

Commetric has announced that Matthew Couchman has joined as Senior Consultant as part of its ongoing expansion. Most recently at Cision, Matthew has spent over 20 years in the insight sector including prominent roles at Kantar. He has worked across a range of leading...
How Has COVID-19 Affected the Anti-Vaccination Movement? A Social Media Analysis

How Has COVID-19 Affected the Anti-Vaccination Movement? A Social Media Analysis

by Commetric | Jun 2, 2020 | Blog

The coronavirus pandemic has provided a fertile ground for vaccination sceptics to put new life into long-debunked conspiracy theories as well as to push new narratives tailored to the ongoing crisis. Examining the social media discussion, we found that most users...
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