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New Commetric AI-powered analytics range promises ‘no limit’ media insights at low cost

New Commetric AI-powered analytics range promises ‘no limit’ media insights at low cost

by Commetric | Sep 26, 2024 | Newsroom

Automated portfolio combines advanced AI with expert human oversight to deliver fast, high-quality media analysis Leading media analytics and insights company Commetric has launched a new low-price range of AI-powered media analysis solutions. The new fully-automated...
ESMO 2024’s PR takeaway: immunotherapy roars back, but it needs reframing

ESMO 2024’s PR takeaway: immunotherapy roars back, but it needs reframing

by Christina Arshadi | Sep 20, 2024 | Blog

Immunotherapies were back in the spotlight at the European Society for Medical Oncology’s congress this year, but its limitations are prompting a strategic realignment. Back in style Our analysis of last year’s ESMO congress discovered a notable focus on...
Prevention and detection over treatment: how ESC 2024 changed the cardiology debate

Prevention and detection over treatment: how ESC 2024 changed the cardiology debate

by Georgi Ivanov | Sep 9, 2024 | Blog

This year’s European Society of Cardiology (ESC) Congress highlighted a narrative shift in cardiology, with prevention and detection gaining more prominence and overshadowing the traditional focus on treatment and management. A change in perspective...
Germany’s chemical sector: can its biggest crisis be its biggest opportunity?

Germany’s chemical sector: can its biggest crisis be its biggest opportunity?

by Sofia Tzamarelou | Sep 5, 2024 | Blog

The crisis in Germany’s chemical sector can be an opportunity for companies like BASF and Covestro to reimagine themselves as sustainability pioneers. The problem Germany’s chemical industry, one of the most well-established in the world and a cornerstone...
Redefining NOLO: why brands need new positioning strategies

Redefining NOLO: why brands need new positioning strategies

by Maya Koleva | Aug 22, 2024 | Blog

Contrary to PR and marketing dogma, what draws consumers to no-and-low alcoholic (NOLO) drinks is not health and sobriety but rather taste and innovative flavour experiences. The research gap There has been widespread support for NOLO drinks, including by government...
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