by Commetric | Jun 12, 2020 | Blog
The fashion industry is currently focused on crisis management and contingency plans, but many brands have started working on re-thinking the sector in general. Our analysis showed that Ralph Lauren’s CSR effort was the top trending fashion story on social...
by Commetric | Jun 5, 2020 | Newsroom
Commetric has announced that Matthew Couchman has joined as Senior Consultant as part of its ongoing expansion. Most recently at Cision, Matthew has spent over 20 years in the insight sector including prominent roles at Kantar. He has worked across a range of leading...
by Commetric | Jun 2, 2020 | Blog
The coronavirus pandemic has provided a fertile ground for vaccination sceptics to put new life into long-debunked conspiracy theories as well as to push new narratives tailored to the ongoing crisis. Examining the social media discussion, we found that most users...
by Commetric | May 24, 2020 | Blog
Just like in the case of most unconventional wars waged in the business arena, winning or losing the ‘streaming wars’ is a matter of interpretation, of ‘framing’, as we say in communications management. And while the effects of the streaming wars are what...
by Commetric | May 19, 2020 | Blog
Although consumption of media and entertainment content has reached record highs, with viewers stuck at home during lockdowns, future looks fraught for industry players. Their production plans are halted and advertisements have run dry, as many companies cut marketing...
