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ESMO 2024’s PR takeaway: immunotherapy roars back, but it needs reframing

ESMO 2024’s PR takeaway: immunotherapy roars back, but it needs reframing

by Christina Arshadi | Sep 20, 2024 | Blog

Immunotherapies were back in the spotlight at the European Society for Medical Oncology’s congress this year, but its limitations are prompting a strategic realignment. Back in style Our analysis of last year’s ESMO congress discovered a notable focus on...
Prevention and detection over treatment: how ESC 2024 changed the cardiology debate

Prevention and detection over treatment: how ESC 2024 changed the cardiology debate

by Georgi Ivanov | Sep 9, 2024 | Blog

This year’s European Society of Cardiology (ESC) Congress highlighted a narrative shift in cardiology, with prevention and detection gaining more prominence and overshadowing the traditional focus on treatment and management. A change in perspective...
Rebranding lung cancer: pharma’s role in breaking stigma and boosting awareness

Rebranding lung cancer: pharma’s role in breaking stigma and boosting awareness

by Sofia Tzamarelou | Jul 23, 2024 | Blog

Pharma PR and comms need new strategies to reduce the stigma around lung cancer, which gets in the way of screening rates and drug development. Lung cancer has a branding problem More people die from lung cancer than any other cancer, and it kills more women than...
The ASCO 2024 narrative shift: In oncology, less is becoming more

The ASCO 2024 narrative shift: In oncology, less is becoming more

by Georgi Ivanov | Jun 10, 2024 | Blog

ASCO’s focus on less invasive treatment suggests a narrative shift in oncology: that doing less — less surgery, less chemotherapy or less radiation — can help patients live longer and feel better. The context: The 2024 edition of the American Society of Clinical...
Pre-bunking: how pharma can combat misinformation on social

Pre-bunking: how pharma can combat misinformation on social

by Christina Arshadi | Apr 23, 2024 | Blog

As healthcare communicators have struggled to combat statin misinformation with traditional debunking strategies, our study reveals how “pre-bunking” can be much more effective. The context: While statins – the most popular class of...
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