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Traditional Healthcare PR Lost the Plot on Mental Health. Here’s Why

Traditional Healthcare PR Lost the Plot on Mental Health. Here’s Why

by Commetric | May 30, 2023 | Blog

Analysing the mental health debate in specialised healthcare media, we found that online therapy providers Talkspace and Headspace emerged as the most influential organisations, while biotech and pharma companies have been lagging behind. We also found that the mental...
PFAS Is Coming After Your Reputation. Here’s What PR and Comms Should Know

PFAS Is Coming After Your Reputation. Here’s What PR and Comms Should Know

by Commetric | Apr 5, 2023 | Blog

While the debate around PFAS is still focused mainly on the chemicals industry, there is growing media scrutiny of other sectors such as food, cosmetics, retail and fashion. Our analysis suggests that brands producing PFAS could learn some health comms lessons from...
Big Pharma Doesn’t Realise How Sensitive an Issue Obesity Is. Here’s What It Should Do

Big Pharma Doesn’t Realise How Sensitive an Issue Obesity Is. Here’s What It Should Do

by Commetric | Mar 20, 2023 | Blog

The recent media debate around popular weight loss drugs such as Wegovy indicated that pharma companies might lack a deeper understanding of how obesity is discussed in the public discourse. Our media analysis around obesity suggested that pharma companies should...
AI, Economy and Climate: What Are the PR Implications of Davos 2023?

AI, Economy and Climate: What Are the PR Implications of Davos 2023?

by Commetric | Jan 26, 2023 | Blog

The World Economic Forum’s first winter meeting in Davos since 2020 saw several recurring themes in the global media coverage, ranging from the state of the global economy to the potential for technology and innovation as a force for good. Our media analysis found...
JP Morgan Healthcare Conference 2023: What Are The PR Takeaways from Pharma’s Most Influential Event?

JP Morgan Healthcare Conference 2023: What Are The PR Takeaways from Pharma’s Most Influential Event?

by Commetric | Jan 20, 2023 | Blog

The annual healthcare takeover of San Francisco is arguably still the most influential gathering in the business, as it generally sets the tone for the year for the drug industry. Our media analysis found that despite a slowdown, M&A still gives pharma brands a PR...
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