by Commetric | Apr 22, 2020 | Blog
Before COVID-19, the financial services industry was experiencing an unprecedented period of growth and prosperity. Despite increasing consumer expectations and the market disruption and competition from fintech players, most banks were stronger than at any period...
by Commetric | Sep 17, 2019 | Newsroom
Magnus Hakansson, CEO of reputation analytics firm Commetric, will take part in “Telling Y/Our Story,” the annual digital media event of Intrado (formerly West Corporation), to be held in New York on September 18 and 19. He will participate in a unique...
by Commetric | Sep 2, 2019 | Blog
The most widely used vegetable oil in the world has recently become a subject of fierce debates, mainly because of its environmental impact. Consumer backlash intensified late last year when UK retailer Iceland focused its marketing campaign on the negative effects of...
by Commetric | Sep 2, 2019 | Newsroom
Commetric’s research into social media crises within the fashion industry was quoted in the Financial Times article “How much heat does it take to burn a brand?”. The article analyses how online outrage has made luxury brands more vulnerable than...
by Commetric | Aug 26, 2019 | Blog
Against a backdrop of scandals ranging from cultural appropriation to environmental damage, big fashion brands try to position themselves as relevant and forward-looking by promoting their gender-neutral products. Gucci was the most often mentioned brand in the recent...
