by Commetric | Sep 29, 2021 | Blog
First appeared on the AMEC website as part of AMEC’s Tech Hub initiative. There is hardly any industry that has not jumped on the AI and Big Data Analytics bandwagon yet, but one notably lags- Public Relations (PR) and Communications. A possible reason for this...
by Commetric | Sep 23, 2021 | Blog
The market for cannabis drinks is expanding rapidly, with more and more states legalising marijuana, but mainstream consumer packaged goods marketers are often cautious about entering this industry due to an enduring stigma. Our media analysis found that Canopy Growth...
by Commetric | Sep 14, 2021 | Blog
Legacy alcohol giants and emerging start-ups are eager to capitalise on the no/low alcohol trend, which has accelerated along with the pandemic-induced rise in health consciousness. Our media analysis found that Heineken and Diageo were the corporate brands with the...
by Commetric | Sep 2, 2021 | Blog
The global alcohol beverage industry doesn’t enjoy a great reputation, with its media presence being continuously tainted by reports about alcohol’s negative health effects. In fact, alcohol companies sometimes face very similar reputational...
by Commetric | Aug 24, 2021 | Blog
As alcohol consumption is going out of fashion for health-conscious young consumers, RTDs like canned cocktails and hard seltzers are becoming the fastest-growing category in the beverage business, with brands positioning them as better-for-you products. Our analysis...
