by Matthew Couchman | Oct 3, 2024 | Blog
Contrary to the common belief among researchers and PR professionals, our social media research revealed that chemophobia—an irrational fear of chemicals—is driven more by deep distrust in organisations than by concerns about substances. The research problem...
by Christina Arshadi | Sep 20, 2024 | Blog
Immunotherapies were back in the spotlight at the European Society for Medical Oncology’s congress this year, but its limitations are prompting a strategic realignment. Back in style Our analysis of last year’s ESMO congress discovered a notable focus on...
by Georgi Ivanov | Sep 9, 2024 | Blog
This year’s European Society of Cardiology (ESC) Congress highlighted a narrative shift in cardiology, with prevention and detection gaining more prominence and overshadowing the traditional focus on treatment and management. A change in perspective...
by Sofia Tzamarelou | Sep 5, 2024 | Blog
The crisis in Germany’s chemical sector can be an opportunity for companies like BASF and Covestro to reimagine themselves as sustainability pioneers. The problem Germany’s chemical industry, one of the most well-established in the world and a cornerstone...
by Maya Koleva | Aug 22, 2024 | Blog
Contrary to PR and marketing dogma, what draws consumers to no-and-low alcoholic (NOLO) drinks is not health and sobriety but rather taste and innovative flavour experiences. The research gap There has been widespread support for NOLO drinks, including by government...
