by Commetric | Jun 29, 2022 | Blog
The first Cannes Lions since the start of the pandemic attracted a fair share of media attention, as reporters and analysts tried to discern the underlying trends shaping the marketing sector’s future. We found that tech companies like Spotify, Google, Netflix and...
by Commetric | Jun 29, 2022 | Blog, ESG
We used Commetric’s reputation analytics platform ComVix to analyse 328,264 English language articles around ESG published in the period Jan’21-Mar’22 in more than 30,000 media outlets. For more on this topic, read our analysis: “How Can PR and...
by Commetric | Jun 23, 2022 | Blog
Pinkwashing is quickly becoming a new crisis management concern for many brands, as a growing number of critics feel that corporations approach LGBTQ+ campaigns as a mere PR exercise to win over new consumers. Our media analysis found that the most prominent...
by Commetric | Jun 13, 2022 | Blog, ESG
While the ‘E’ and the ‘G’ are now more or less well-defined when it comes to the public understanding of ESG, the ‘S’ has not been given the same attention. Our media analysis found that philanthropy and diversity are the most...
by Commetric | Jun 3, 2022 | Blog
Image: World Economic Forum/Sikarin Fon Thanachaiary Although the Davos summit didn’t produce many headlines this year, a good understanding of the issues discussed at the summit may help PR and comms professionals gauge a measure of where global conversations...
