by Commetric | Feb 11, 2022 | Blog
With the 2022 Olympic Games in Beijing and the World Cup in Qatar, the concept of sportswashing is gaining steam in the media, as critics allege that oppressive governments use sports as a PR tool to legitimise their regimes and distract the public from...
by Commetric | Feb 11, 2021 | Blog
Super Bowl, which typically draws around 100 million viewers and has been frequently rated the most-watched broadcast, this year drew the smallest audience since 2007, as the pandemic prevented many from attending big viewing parties in homes and bars. This was the...
by Commetric | Jan 25, 2021 | Blog
Of course, the Consumer Electronics Show (CES) was all-digital this year. In fact, this instalment of the biggest marketing bonanza for communications professionals in the technology industry made history as the largest ever digital tech event. The event featured...
by Commetric | Jan 19, 2021 | Blog
Like many tech-powered industry niches, the fitness technology sector has been a rare winner during the coronavirus pandemic. While gyms were forced to close for months, people who committed to stay in shape during the quarantine caused an explosion in fitness tech...
