by Maya Koleva | Aug 22, 2024 | Blog
Contrary to PR and marketing dogma, what draws consumers to no-and-low alcoholic (NOLO) drinks is not health and sobriety but rather taste and innovative flavour experiences. The research gap There has been widespread support for NOLO drinks, including by government...
by Christina Arshadi | Aug 15, 2024 | Blog
LVMH did a good job of reimagining itself for a new mass audience by sponsoring the Olympics, but it should be mindful of emerging reputational risks. LVMH’s shift For the first time, a luxury brand was an Olympic sponsor. And it wasn’t just one brand, it...
by Maya Koleva | Mar 13, 2024 | Blog
Reading time: 3 min While Wegovy reshaped public attitudes about obesity, its maker Novo Nordisk oversaw critical reputational threats, highlighting that product success alone cannot safeguard pharma companies without a comprehensive, data-driven reputation management...
by James Robbins | Feb 12, 2024 | Blog
ICE London 2024 was buzzing with innovations, but gambling brands overlooked the PR opportunity to align with key trends such as AI, responsible gambling and sustainable gaming. What our analysis found: Commetric’s analysis of 408 English-language articles...
by Commetric | Jan 10, 2024 | Uncategorized
As is customary every January, the PR world buzzes with discussions and predictions about the trends set to shape the industry in the coming year. For 2024, Commetric has chosen to contribute to this annual tradition with a focused approach, honing in on a topic we...
