AI Fatigue: Is Tech PR Missing the Human Touch?

AI Fatigue: Is Tech PR Missing the Human Touch?

Reading time: 3 min Our analysis of Mobile World Congress 2024 showed smartphone players fell into the comms trap of talking a lot about AI but little about specific AI-enabled use cases and experiences. The context: At this year’s Mobile World Congress (MWC),...
Commetric Research Quoted in Forbes

Commetric Research Quoted in Forbes

Commetric’s research into the media debate around The Mobile World Congress 2023 was covered by Forbes’ Senior Contributor Roslyn Layton. Read the Forbes article here. Commetric’s MWC analysis was based on human and machine assessment of 784...