by Commetric | Sep 9, 2019 | Newsroom
London, United Kingdom – 09 September 2019 – Leading reputation analytics firm Commetric has appointed technology communications veteran Sally Costerton as Non-Executive Chair. Costerton joins the Board as the firm claims growing demand for its brand of media...
by Commetric | Sep 2, 2019 | Blog
The most widely used vegetable oil in the world has recently become a subject of fierce debates, mainly because of its environmental impact. Consumer backlash intensified late last year when UK retailer Iceland focused its marketing campaign on the negative effects of...
by Commetric | Sep 2, 2019 | Newsroom
Commetric’s research into social media crises within the fashion industry was quoted in the Financial Times article “How much heat does it take to burn a brand?”. The article analyses how online outrage has made luxury brands more vulnerable than...
by Commetric | Aug 26, 2019 | Blog
Against a backdrop of scandals ranging from cultural appropriation to environmental damage, big fashion brands try to position themselves as relevant and forward-looking by promoting their gender-neutral products. Gucci was the most often mentioned brand in the recent...
by Commetric | Aug 16, 2019 | Blog
The consulting sector has become a central part of the media conversation around Brexit, as companies and the government have found themselves in a dire need of external expertise. EY dominated the recent media discussion, followed by Capital Economics, Deloitte and...
