by Commetric | Sep 17, 2019 | Newsroom
Magnus Hakansson, CEO of reputation analytics firm Commetric, will take part in “Telling Y/Our Story,” the annual digital media event of Intrado (formerly West Corporation), to be held in New York on September 18 and 19. He will participate in a unique...
by Commetric | Sep 12, 2019 | Blog
The media conversation around the biggest public health crisis in the US has immensely strengthened the already popular narrative portraying Big Pharma as an industry which prioritises profit over consumer well-being. Purdue Pharma, which was recently sued by nearly...
by Commetric | Sep 9, 2019 | Newsroom
London, United Kingdom – 09 September 2019 – Leading reputation analytics firm Commetric has appointed technology communications veteran Sally Costerton as Non-Executive Chair. Costerton joins the Board as the firm claims growing demand for its brand of media...
by Commetric | Sep 2, 2019 | Blog
The most widely used vegetable oil in the world has recently become a subject of fierce debates, mainly because of its environmental impact. Consumer backlash intensified late last year when UK retailer Iceland focused its marketing campaign on the negative effects of...
by Commetric | Sep 2, 2019 | Newsroom
Commetric’s research into social media crises within the fashion industry was quoted in the Financial Times article “How much heat does it take to burn a brand?”. The article analyses how online outrage has made luxury brands more vulnerable than...
