Social media analysis vs Consumer brand surveys

Social media analysis vs Consumer brand surveys

Brand marketers have long used surveys to question consumers on their opinions. Now, via fast-growing social media channels, consumers are volunteering these opinions, unedited and in real-time. So can this rich source of content be mined to complement, guide or even...
Commetric finalist at PRmoment Awards

Commetric finalist at PRmoment Awards

Commetric has been named a finalist at the 2016 PRmoment Awards, in the category “Best Use of Research”. The award recognizes and rewards outstanding campaigns and exceptional talent in the UK PR and Communications sector during the previous year....
Amnesty International selects Commetric

Amnesty International selects Commetric

December 9, 2015 (London, United Kingdom) – Amnesty International has awarded Commetric a contract for multi-market media analysis and evaluation to aid communications planning for human rights campaigns. Amnesty International is a global movement of more than...
Commetric picks up two AMEC awards

Commetric picks up two AMEC awards

Commetric won two AMEC awards at the annual global summit held recently in Stockholm. Commetric was successful in two specific categories; Most impactful client recommendations arising from a measurement study, and Best multi-market reporting. Dietmar Walter, CEO,...