Bisphenol A – a story that won’t go away

Bisphenol A – a story that won’t go away

Many brands can face “chronic” issues which are both negative and long term. These can be real or just misinformation – either way they can be serious communications problems for our clients. Understanding their media impact is central to the...
SES chooses Commetric for global media analysis

SES chooses Commetric for global media analysis

August 2, 2014 (London, United Kingdom) — Global satellite operator SES has awarded Commetric a multi-year contract for multi-market media analysis and evaluation, following a competitive pitch. A world leader, Luxembourg-based SES provides satellite...
Commetric wins two 2014 AMEC Awards

Commetric wins two 2014 AMEC Awards

We are really pleased to announce that we have won two more AMEC Awards. At the awards ceremony during the 2014 AMEC Annual International Summit in Amsterdam we were awarded Bronze in the categories of: “Best Use of Communication Management: Business-to-Business” and...
The strength of weak media signals

The strength of weak media signals

McKinsey & Company has recently written about the ‘Strength of weak signals’ and their importance for business strategy. Their proposal suggests that snippets of information, found buried within the media can contain powerful business intelligence. “As information...