by Commetric | Jun 10, 2014 | Blog
McKinsey & Company has recently written about the ‘Strength of weak signals’ and their importance for business strategy. Their proposal suggests that snippets of information, found buried within the media can contain powerful business intelligence. “As information...
by Commetric | Nov 4, 2013 | Blog
A month like no other went by in the five boroughs, where artist Banksy took by storm the streets of New York for his latest “Better Out Than In”, a self-proclaimed residency in the city. Graffiti, constantly moving trucks with stuffed animals or with a portable...
by Commetric | Oct 22, 2013 | Blog
“Tragedy”, “dying” and “mercy” were among the most commonly used words in the Twitterverse to describe the dreadful event, which happened on October 3rd some kilometer and a half away from the coast of Italy’s southernmost island Lampedusa. The shipwreck took...
by Commetric | Jun 7, 2013 | Newsroom
On 6th June 2013 at the Communication Effectiveness Awards held at the 5th European Summit on Measurement in Madrid, the International Association for Measurement and Evaluation of Communication (AMEC) awarded Commetric two prizes for media analysis and measurement,...
