by Commetric | Jul 13, 2022 | Blog
Inflation is now what Covid was in 2020 – it gives rise to scary media stories every day and dominates the conversation around every industry. We suggest that PR pros should use media analytics to understand what drives inflation stories and how inflation...
by Commetric | Jul 4, 2022 | Blog
The first meeting of the American Society of Clinical Oncology since the start of the pandemic was covered by many pharma publications which followed a wealth of exciting data across the oncology spectrum. Our media analysis found that ASCO gave rise to a new...
by Commetric | Jun 29, 2022 | Blog
The first Cannes Lions since the start of the pandemic attracted a fair share of media attention, as reporters and analysts tried to discern the underlying trends shaping the marketing sector’s future. We found that tech companies like Spotify, Google, Netflix and...
by Commetric | Jun 29, 2022 | Blog, ESG
We used Commetric’s reputation analytics platform ComVix to analyse 328,264 English language articles around ESG published in the period Jan’21-Mar’22 in more than 30,000 media outlets. For more on this topic, read our analysis: “How Can PR and...
by Commetric | Jun 23, 2022 | Blog
Pinkwashing is quickly becoming a new crisis management concern for many brands, as a growing number of critics feel that corporations approach LGBTQ+ campaigns as a mere PR exercise to win over new consumers. Our media analysis found that the most prominent...
by Commetric | Jun 13, 2022 | Blog, ESG
While the ‘E’ and the ‘G’ are now more or less well-defined when it comes to the public understanding of ESG, the ‘S’ has not been given the same attention. Our media analysis found that philanthropy and diversity are the most...
