by Commetric | Jul 2, 2021 | Blog
You’ve surely seen it by now – the moment when Portugal captain and football superstar Cristiano Ronaldo sat down for a press conference and pushed away two bottles of Coca-Cola, encouraging people to drink “agua!” (water) instead. Although...
by Commetric | Jun 25, 2021 | Blog
As a growing number of brands celebrate Pride Month, criticism for “rainbow capitalism” has never been louder, with many commentators feeling that corporations approach Pride as a box-ticking PR exercise without actually supporting LGBTQ+ communities. Our...
by Commetric | Jun 11, 2021 | Blog
As CEOs have been some of the most often quoted spokespeople during the crisis, we decided to employ our AI-based CEO Media Visibility Tracker to see which business leaders were most prominent since the start of 2021. We found that big five tech superstars –...
by Commetric | Jun 2, 2021 | Blog
Since the start of the pandemic, it seemed like all the ads from big brands were like a rendition of the “uncertain times” or “we’ll get through this together” mantras. Many commentators from the marketing world have noted that seemingly every...
by Commetric | May 28, 2021 | Blog
Although children are unlikely to get seriously ill with Covid, they’re suffering in many other ways by the current crisis, with the mass media focusing on topics like children’s rights, education, child poverty and mental health. The organisation that was...
by Commetric | May 17, 2021 | Blog
Digital-only banks are increasingly under the media spotlight, as they try to capitalise on the limitations of traditional banking and the negative reputation of legacy finance brands. The recent media debate around neobanking featured big tech players like Google and...
