by Commetric | Jan 4, 2022 | Blog
While the presidential election, the pandemic and racial reckoning were stories that drove intense interest and engagement to news outlets in 2020, some metrics suggest that 2021 represented the inevitable hangover: engagement with news content plummeted...
by Commetric | Feb 18, 2021 | Blog, Pharma
Our recent pharma analysis concluded that journalists have started to report more favourably of pharma’s work and that companies are experiencing a reputational boost as the pandemic highlights their role in developing medications and vaccines. This comes at a time...
by Commetric | Feb 9, 2021 | Blog, Pharma
Historically more used to marketing their specific products than their own names, pharma companies are now starting to launch additional corporate branding efforts and reexamine their marketing and communications. As the industry’s role in fighting COVID-19...
by Commetric | Feb 5, 2021 | Blog
Not long ago, when a pharma company made headlines in the mainstream media, it was usually for all the wrong reasons – from the opioid crisis to high drug prices. We were so used to seeing the media demonise Big Pharma that it became common to...
by Commetric | Feb 2, 2021 | Blog, Pharma
In the past few years, the pharmaceutical industry has been experiencing unprecedented reputational declines, mainly because of some companies’ association with the opioid crisis and high drug prices. As the media conversation around the ongoing...
