by Commetric | Jul 28, 2014 | Blog
A top 5 energy company approached Commetric to help them understand how they could position themselves as a thought leader on the topics of energy, innovation, and technological advancements. The company’s CEO had repeatedly stated his desire to lead the industry with...
by Commetric | Jun 10, 2014 | Blog
McKinsey & Company has recently written about the ‘Strength of weak signals’ and their importance for business strategy. Their proposal suggests that snippets of information, found buried within the media can contain powerful business intelligence. “As information...
