by Commetric | Oct 20, 2020 | Blog
Even if they don’t have an immediate impact on earnings, consumer boycotts can still significantly hurt corporate reputations, making them a top priority for PR practitioners across industries. Understanding the drivers of boycott calls through qualitative media...
by Commetric | Oct 5, 2020 | Blog
We previously used Commetric’s Media Analytics to identify and discuss the companies at the centre of the media conversation around consumer boycotts. In this article, we will be taking a closer look at how boycotts spread on social media, with a specific focus...
by Commetric | Sep 30, 2020 | Blog
Reading the news, it seems a new consumer boycott is born every five seconds. So often we read about a company whose actions or statements are causing outrage that many are under the impression cancel culture has become an everyday part of corporate...
by Commetric | Sep 18, 2020 | Newsroom
Commetric‘s research into the Co-op’s online row with Andrew Neil was quoted in the PR Week article “Co-op vs Andrew Neil analysis: ‘Full-blown crisis averted, but brands should avoid gut reactions on social’“. Read the article here. On 4 September, Andrew...
by Commetric | Sep 16, 2020 | Blog
To mark the start of the Premier League 2020-2021 season, Commetric tracked the level of media discussion surrounding the new signings making their club debuts over the opening fixtures. English-language news content and social media content was sourced using boolean...
