by Commetric | Sep 18, 2020 | Newsroom
Commetric‘s research into the Co-op’s online row with Andrew Neil was quoted in the PR Week article “Co-op vs Andrew Neil analysis: ‘Full-blown crisis averted, but brands should avoid gut reactions on social’“. Read the article here. On 4 September, Andrew...
by Commetric | Sep 16, 2020 | Blog
To mark the start of the Premier League 2020-2021 season, Commetric tracked the level of media discussion surrounding the new signings making their club debuts over the opening fixtures. English-language news content and social media content was sourced using boolean...
by Commetric | Aug 25, 2020 | Blog
Chinese video-sharing app TikTok found itself embroiled in a severe political crisis as President Donald Trump threatened to ban it from operating in the US, one of its biggest markets, over concerns that the platform could pass US data to Chinese state agencies....
by Commetric | Jun 26, 2020 | Blog
With this year’s Pride celebrated primarily online, many brands invested in creative and provocative ways to showcase their support for the LGBTQ+ community. Analysing the media discussion around the celebration, we found that Apple, Netflix, Disney and Nike...