by Commetric | Jun 6, 2023
Our media analysis found that, unlike previous years when accusations of pinkwashing triggered the loudest boycott calls during Pride, the latest LGBTQ+-related consumer activism came from conservative and far-right voices. Analysing the debate around the most...
by Commetric | Nov 15, 2022
The PR Measurement Twitter Influencer Index 2022 is the second edition of the index with the first edition published in November 2021. It uses Commetric’s proprietary influencer mapping methodology and human analyst expertise to identify social media influencers...
by Commetric | Jun 23, 2022
Pinkwashing is quickly becoming a new crisis management concern for many brands, as a growing number of critics feel that corporations approach LGBTQ+ campaigns as a mere PR exercise to win over new consumers. Our media analysis found that the most prominent...
by Commetric | Jun 25, 2021
As a growing number of brands celebrate Pride Month, criticism for “rainbow capitalism” has never been louder, with many commentators feeling that corporations approach Pride as a box-ticking PR exercise without actually supporting LGBTQ+ communities. Our...
by Commetric | Jun 11, 2021
As CEOs have been some of the most often quoted spokespeople during the crisis, we decided to employ our AI-based CEO Media Visibility Tracker to see which business leaders were most prominent since the start of 2021. We found that big five tech superstars –...
