The Digital Dawn of Finance: How Banks Keep Up with Fintech

The Digital Dawn of Finance: How Banks Keep Up with Fintech

There are few industries which undergo more rapid metamorphoses than the financial services. Still experiencing the after quakes of its 2008 crisis, the world of finance seems in an ongoing process of redefining itself. Of course, the media plays a key role here, as...
Social Media in Pharma: Taming Word of Mouth

Social Media in Pharma: Taming Word of Mouth

Whether pharmaceutical companies should leverage social media is not an issue anymore. Marketing practices in the field are evolving rapidly, and as electronic communication continues expanding, pharmaceutical professionals need a good understanding of social media’s...

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