by Christina Arshadi | Jul 9, 2024 | Blog
adidas was the most prominent brand in the Euros debate, as it focused its PR on the practical implications of its sponsorship and reinforced its brand attributes on social media. The context: Considering the global appeal of the UEFA Euro 2024 as...
by Christina Arshadi | Jul 3, 2024 | Blog
Now that the foundation of tech employer branding – cool perks and benefits – has moved to the bottom of workers’ priorities post-layoffs, internal comms can refocus on work-life balance to build a more supportive culture. Tech jobs are no longer cool Up...
by Georgi Ivanov | Jun 18, 2024 | Blog
Apple’s long-awaited entry into the AI race at its 2024 Worldwide Developers Conference has ignited a fierce debate in the tech world. The unveiling of Apple Intelligence (AI), a new generative AI suite that harnesses user data from Apple devices to provide...
by James Robbins | Jun 17, 2024 | Blog
The success of offshore wind power depends on winning a battle against false narratives, which requires energy companies to tailor their communication strategies to diverse audience segments. The problem: We noticed the signs a year ago, but now it’s clear –...
by Georgi Ivanov | Jun 10, 2024 | Blog
ASCO’s focus on less invasive treatment suggests a narrative shift in oncology: that doing less — less surgery, less chemotherapy or less radiation — can help patients live longer and feel better. The context: The 2024 edition of the American Society of Clinical...
